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McDonald's adds former Obama adviser Gibbs to executive team

McDonald's names former White House press secretary Robert Gibbs chief communications officer

McDonald's adds former Obama adviser Gibbs to executive team

OAK BROOK, Ill. (AP) -- McDonald's says it has named former White House press secretary Robert Gibbs global chief communications officer, as the fast-food giant looks to improve its image

McDonald's says Gibbs will manage company communications and government affairs while helping to improve its well-known brand.

Gibbs served as President Obama's first White House press secretary and then as a senior adviser during the president's re-election campaign. He then co-founded The Incite Agency, a strategic communications advisory firm.

New McDonald's Corp. CEO Steve Easterbrook said in a company statement that both Gibbs and new Chief Marketing Officer Silvia Lagnado will offer a wealth of experience and outside perspective.

Easterbrook took over in March and has been fighting to revive sluggish sales.


Updated : 2021-09-27 21:37 GMT+08:00