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Voodoo Doughnut to open store in Taipei at end of May

Voodoo Doughnut to open store in Taipei at end of May

Taipei, May 19 (CNA) Voodoo Doughnut, a Portland, Oregon-based doughnut brand, is scheduled to open its first outlet in Taipei by the end of May as part of its campaign to penetrate the Asian market, market sources said Tuesday. Known for its unusual shapes of doughnuts and iconic pick boxes featuring illustrations of voodoo priests, Voodoo Doughnut has put up a store sign reading "Keep Taipei Weird" at its future Taipei outlet located near the Songshan Cultural and Creative Park. Sources said the presence of Voodoo Doughnut is expected to trigger a similar degree of enthusiasm among local consumers as that seen when U.S. doughnut vendor Krispy Kreme opened its first outlet in Taipei in late 2013. Unlike its rivals, Voodoo Doughnut sells voodoo doll-shaped doughnuts and other doughnuts with unusual forms in almost 90 flavors. Its products carry a price tag starting from US$0.95, or about NT$30. Sources said the brand's bacon-maple bar doughnut, which is a yeast doughnut with maple frosting and bacon on top, is the chain's most popular product. Voodoo Doughnut's outlets in the U.S. are open 24 hours a day, but customers sometimes hear waiters and waitresses shout out "Close the doors," a weird behavior that only adds to the stores' mystique. The Los Angeles Times has described Voodoo Doughnut as an international tourist attraction. According to its website, Voodoo Doughnut currently has five outlets in the U.S., four in Oregon and one in Colorado. (By Chang Ming-hsuan and Frances Huang)


Updated : 2021-09-19 21:06 GMT+08:00