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Want to quit smoking? Steer clear of beautiful women, study finds

Want to quit smoking? Steer clear of beautiful women, study finds

Taipei, March 30 (CNA) Male cigarette smokers who want to quit the habit should refrain from viewing photos of attractive women, since this could put them in an immediate-gratification state of mind, leading to reduced self-control over smoking, according to a research paper by a Taiwanese scholar. The study by Chiou Wen-bin (???), a professor of education at National Sun Yat-sen University, revealed that male smokers who want to quit smoking or reduce their tobacco cravings should concentrate on curbing the immediate impulse to smoke. Viewing pictures of attractive women can stimulate a mating mindset in male smokers, leading them to display increased temporal discounting, which is associated with yielding to the immediately satisfiable impulse to smoke, Chiou wrote. Chiou said he and his research team conducted experiments under laboratory conditions to examine whether viewing the faces of attractive women rendered male smokers with the intention to quit or reduce smoking more likely to give in to the immediate impulse to smoke. Seventy-six male test subjects were randomly assigned to view either attractive or unattractive opposite-sex faces. "Participants who viewed attractive opposite-sex faces smoked more cigarettes than those who viewed less-attractive faces," according to the paper. This suggests that "thoughts of sex may be connected more closely with impulse-control behaviors such as smoking than previously thought," the paper stated. The paper was published in Evolution and Human Behavior, making Chiou the first Taiwanese scholar to have an article published by the international journal, according to the university. It was also published in the January edition of the Elsevier Research Selection, an e-newsletter developed by the Elsevier Newsroom for science journalists. His findings were also published in several international newspapers, including The Times, Daily Mail and The Pioneer. A Pacific Standard report on the results of the study suggests that "for people trying to stop smoking, it's very useful to know what your potential triggers are, so you can avoid them when possible. So if you're a guy trying to part with your Pall Malls, put away that Playboy. It'll just make things worse." (By Wang Shwu-fen and Evelyn Kao)


Updated : 2021-09-19 12:52 GMT+08:00