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MediaTek unveils high-end smartphone Helio in Beijing

MediaTek unveils high-end smartphone Helio in Beijing

Taipei, March 27 (CNA) Taiwanese chip designer MediaTek Inc., (???) unveiled its high-end smartphone system-on-chip, the Helio, in Beijing on Friday. The presentation was made by Jeffrey Ju (???), a senior vice president of the company. MediaTek said the name Helio originates from the Greek sun god Helios, and the new smartphone line will consist of the Helio X series and Helio P series. The 64-bit, eight-core Helio X10 processor, using the company's latest system-on-chip technology, will increase performance and reduce energy consumption and is expected to go on sale in the second quarter, the company said. Though MediaTek has decided on the new smartphone chip's English name, it is now offering a cash award to those who come up an ideal Chinese name for the processor that will both resonate in the Chinese market and reflect the spirit and features of the product, Ju said. The product-naming event will kick off on April 15, and each participant can propose three entries, giving each one a brief introduction and the reasons for choosing them. MediaTek will announce the results of the contest in early June, with the top winner pocketing 1 million yuan (US$160,930) and five others each receiving 50,000 yuan. (By Jackson Chang and Lilian Wu)


Updated : 2021-09-20 20:45 GMT+08:00