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HTC signs endorsement deal with rock band Mayday for third year

HTC signs endorsement deal with rock band Mayday for third year

Taipei, March 10 (CNA) Taiwanese smartphone maker HTC Corp. (???) said Tuesday that it has signed an endorsement agreement with local rock band Mayday (???) for the third consecutive year. After two years of a successful partnership in advertising HTC phones in Taiwan and Greater China, Mayday will continue to work with HTC on marketing campaigns this year in order to "reach another peak for both sides," HTC said in a statement. The Taoyuan-based manufacturer declined to reveal how much it is spending on the new one-year endorsement deal with Mayday, which is popular in the Mandarin-speaking market. "We're glad to invite Mayday as our brand ambassador for three consecutive years. HTC will work with its best celebrity endorser and we believe that 2015 will be a year with fruitful results," HTC Chairwoman Cher Wang (???) said in the statement. (By Jeffrey Wu)


Updated : 2021-09-18 08:46 GMT+08:00