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Apple, Acer finish close in 2014 notebook race

Apple, Acer finish close in 2014 notebook race

Taipei, Feb. 2 (CNA) Apple Inc. (??) saw huge growth in its notebook computer shipments in 2014, which put the U.S. company in close competition with Taiwan's Acer Inc. (??) in the global rankings, according to a Taipei-based market information advisory firm. Last year, Apple posted a spectacular 46.4 percent annual growth in notebook shipments, owing to its price-lowering strategy for its MacBook laptops, which resulted in a takeover of the mid-range and premium market segments, TrendForce Corp. (????) said in a report last week. The high growth boosted Apple's global market share to 9.3 percent in 2014, vaulting the company into sixth place in the global rankings, one spot behind Acer, which had a 10.0 percent market share. Acer depended on the outstanding performance of its Chromebook laptops to maintain its shipment volume in the market, TrendForce said. Although there was no significant rise in Acer's total shipments, the company managed to slow its slide, dropping only one place in the global rankings last year, the research firm said. Meanwhile, Taiwan's Asustek Computer Inc. expanded its global market share to 11.0 percent, leaping into fourth place in the rankings. Its performance was attributed mainly to the success of its 10.1-inch, 2-in-1 model T100 laptop, which accounted for over 10 percent of the company's total shipments in 2014. Hewlett-Packard Co. maintained the lead in the 2014 global notebook market with a 20.1 percent share, followed by Lenovo Group Ltd. with a 17.5 percent share, and Dell Inc. with 12.3 percent. According to the TrendForce's report, global notebook shipments in 2014 totaled 175.5 million units, up by an annual 3.6 percent, boosted by the replacement of the Windows XP operating system and the promotion of low-priced notebooks by Microsoft Corp. In 2015, "the notebook market will only be able to maintain the same overall shipment level as last year, and the growth of some brands will come at the expense of others," said Caroline Chen, a notebook analyst at TrendForce. She forecast that HP and its major rival Lenovo will continue to hold the top two spots in the 2015 market, while the competition will remain tight in the third to sixth places. (By Jeffrey Wu)


Updated : 2021-09-24 01:13 GMT+08:00