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Restaurant chains gear up to expand this year

Restaurant chains gear up to expand this year

Taipei, Jan. 31 (CNA) Several major restaurant chains in Taiwan, such as Wowprime Corp. (??) and TTFB Co. (??), are gearing up to expand this year not only in the local market but also abroad, market sources said Saturday. Wowprime, which owns 13 brands, including the flagship Wang Steak chain, said that it is planning to expand its the newest teppanyaki brand -- hot 7 -- this year. Although the teppanyaki store chain was set up just two years ago and is still young, it has become popular in Taiwan, posting NT$130 million (US$4.13 million) in sales in 2014, according to the company. Expand the chain is expected to help the company strengthen its bottom line. To meet its goal of doubling the number of teppanyaki stores to 16 this year from eight last year, Wowprime said that it will launch four hiring campaigns around the island to recruit 240 new employees in the near future. The restaurant chain owner is scheduled to hold a recruitment event on Feb. 4 in Taipei City Hall as the first hiring campaign for Wowprime this year to recruit talent to take up the positions of assistant managers in the future. Wowprime said that newly recruited employees will receive training for six months before being sent to hot 7 stores in Taipei, New Taipei, Taoyuan and Taichung to gain more experience in the dining industry. For its part, Thai cuisine operator TTFB, which operates the Thai Town Cuisine chain, is planning to extend its reach overseas this year, in particular, in Shanghai. On Jan. 23, TTFB opened its fourth Thai Town Cuisine store in China after making its debut on the mainland market in 2013. TTFB said that the new store is located in the Changning district, which is one of the six business districts in Shanghai. As the store is opened in the prominent skyscraper Jin Hongqiao International Center, since the opening, the outlet has been patronized by almost 400 clients a day and has received thumbs-ups from food reviewing blogs in China, TTFB said. Encouraged by the good business in Shanghai, the restaurant chain owner said that it is determined to continue expanding its operations in the business districts in the Chinese city this year to take advantage of Shanghai's economic prosperity. (By Esme Jiang and Frances Huang)


Updated : 2021-09-20 14:12 GMT+08:00