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Chinese born in '90s form growing market: Tudou.com head

Taipei, Jan. 30 (CNA) The president of Chinese online video company Tudou Inc. said Friday that Chinese born in the 1990s have become an important consumer target group in Chinese markets, and he suggested that Taiwanese companies create brands catering to this group. Speaking at the 2015 CommonWealth Economic Forum in Taipei on how to create brands for the younger generation, Yang Weidong (???) said Taiwanese and Chinese born in the 1990s are both "Internet generations" and "aboriginals of the Internet era." This group is now at its lifetime consumption peak, Yang contended, and its members on the two sides of the Taiwan Strait share similar views of beauty and have higher aesthetic standards. "They will definitely produce huge sparks when they collide," he said.
Yang said the "Post-90s generation" in China is mostly willing to pay for "high quality culture" and is attracted by Taiwan's emerging cultural and creative industry. This group dominates a market that is different from those serving consumers born in the 1960s and 1970s, although the latter groups still control the right to speak in China, according to Yang. Founded in 2005, Tudou.com was China's first video hosting service. On March 12, 2012, Beijing-based online video company Youku Inc. reached an agreement to acquire Tudou in a stock-for-stock transaction. The new entity was named Youku Tudou Inc., and it now has more than 500 million active users. (By Chen Cheng-wei and Elizabeth Hsu)


Updated : 2021-09-28 03:19 GMT+08:00