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Taiwanese PC makers outpaced in EMEA market in Q4

Taiwanese PC makers outpaced in EMEA market in Q4

Taipei, Jan. 22 (CNA) Taiwanese computer makers Acer Inc. (??) and Asustek Computer Inc. (??) continued to lose ground to bigger rivals in the Europe, Middle East, and Africa (EMEA) region during the fourth quarter, despite strong consumer demand over the holiday season. Research firm IDC said in a Jan. 20 report that personal computer shipments in the EMEA region increased by 2 percent year-on-year to 25.5 million units in the last three months of 2014. Acer was ranked in fourth place with a 9.7 percent market share and recorded an annual shipment decline of 2.5 percent year-on-year, in part due to a high comparison base over the same period of 2013. Asustek continued to grow aggressively in the desktop market from a low comparison base, but the company's success in the tablet market seems to have come at the expense of portable PC shipments, which contracted slightly, IDC said. Asustek's PC shipments in the EMEA market declined 3.3 percent year-on-year, giving it an 8.6 percent market share and ranking it in fifth place, according to IDC. The top three PC vendors all gained market share. Hewlett-Packard Co. remained the biggest player, with a 23.3 percent share of the market, followed by Lenovo Group Ltd. with 19.6 percent and Dell Inc. with 9.8 percent, IDC data shows. "PC manufacturers prepared very attractive consumer offers this Christmas, with low price points supported by Windows 8.1 with the Bing edition, which enticed end users to renew their devices," said Maciek Gornicki, a senior research analyst of IDC EMEA personal computing. "With the conditions of the promotion about to change, inventories have been built up this quarter, contributing further to higher levels of stock in the supply chain, which might translate into a deceleration in consumer shipments in the first half of 2015," Gornicki wrote in the report. (By Jeffrey Wu)


Updated : 2021-09-27 09:22 GMT+08:00