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Most mobile shoppers spend over NT$1,000 a month

Most mobile shoppers spend over NT$1,000 a month

Taipei, Jan. 21 (CNA) A large majority of Taiwanese who make purchases on mobile devices spend more than NT$1,000 a month, according to a survey conducted by the government-sponsored Institute for Information Industry (III,???). The Market Intelligence Center (MIC, ?????????) under the III, cited a survey as saying that almost 70 percent of respondents who have purchased goods through their mobile devices spent at least NT$1,001 (US$31.68) a month on such purchases. The survey, conducted between Nov. 20 and Dec. 3, found that 62.5 percent of respondents said they made purchases on mobile devices, such as smartphones and tablet computers. According to the survey, 30.4 percent of those who used mobile devices to shop spend NT$500-NT$1,000 a month on average, 33.1 percent said they spend NT$1,001-NT$2,000 a month, and 16.6 percent said they spend NT$2,001-NT$3,000 a month. Another 6.9 percent said they spend NT$3,001-NT$4,000 a month, 3.1 percent said they spend NT$4,001-NT$5,000 a month, and 9.7 percent said they spend NT$5,001 or more a month on purchases made through their mobile devices, the MIC said. Respondents identified the main channels through which they bought goods as mobile web pages (69.6 percent), shopping Apps (41.1 percent) and shopping websites accessed through links (33.9 percent). The survey indicated that 59.8 percent of those who use mobile devices to shop said they made purchases through their smartphones, 18.9 percent said they used tablets, and 21.3 percent said they used both. The MIC said the survey collected a total of 1,068 valid questionnaires with a margin of error of plus or minus 3.0 percentage points. (By Jalen Chung and Frances Huang)


Updated : 2021-09-24 07:05 GMT+08:00