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Taiwan Star launches low-cost 4G services

Taiwan Star launches low-cost 4G services

Taipei, Aug. 25 (CNA) Taiwanese consumers now have a new option for the super-fast 4G wireless network with the launch Monday of low-cost 4G services by Taiwan Star Telecom Corp., an arm of the Ting Hsin International Group. After obtaining its 4G license last October, Taiwan Star finally began commercial operation of its 4G services, which start from NT$599 (US$20) per month for unlimited data transmission and free calls within Taiwan Star's network over a two-year contract. The low-cost data plan is part of the company's promotional campaign for launching 4G services and it will continue until October this year. The country's three major operators -- Chunghwa Telecom Co., Taiwan Mobile Co. and Far EasTone Telecommunications Co. -- launched their 4G services in late May and early June, respectively. But their data plans, including free calls, cost at least NT$1,299 per month and allow unlimited data transmission for as much as six months. Taiwan Star President Cliff Lai said his company is targeting at least 250,000 subscribers to its 4G services by the end of this year, or a roughly 20 percent share of Taiwan's 4G market, thanks to the company's aggressive pricing strategy. "Taiwan Star's pricing packages definitely have the highest cost-performance ratio in the market," Lai told a press conference. In the long term, however, he admitted that Taiwan Star is unlikely to turn a profit in the next two years due to its heavy initial spending on infrastructure and fierce competition from the the three major carriers. He said Taiwan Star now has 4G coverage of 85 percent in Taiwan, and expects the figure to reach 96 percent by year-end. Each of Taiwan's three major carriers said they have signed up about 150,000 4G service subscribers over the past three months. Market research firm IDC forecast in July that Taiwan will have more than 1 million 4G LTE service subscribers by the end of this year, up from its previous projection of 600,000 subscribers. (By Jeffrey Wu)


Updated : 2021-05-11 21:32 GMT+08:00