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Asustek predicts 30% sales growth at Taipei trade show

Asustek predicts 30% sales growth at Taipei trade show

Taipei, July 28 (CNA) Taiwan's Asustek Computer Inc. forecast Monday that total sales revenue of its products at the Taipei Computer Applications Show will grow by at least 30 percent over last year on the back of solid demand for smartphones and 2-in-1 devices. The target appears somewhat conservative compared with the about 50 percent sales growth Asustek recorded in 2013 at one of the major consumer electronics exhibitions in Taiwan, said Jose Liao, sales associate vice president of Asustek's systems product department. But Liao explained that the company is aiming at higher sales growth internally based on the popularity of its low-cost ZenFone range and the Transformer Book T100 -- a hybrid device that functions both as a tablet and a laptop. "The support for Windows XP has ended, and consumers have had a clearer positioning for notebooks, tablets and smartphones. So I think we will have pretty good results at this year's show," he told a press conference ahead of the show, which will kick off July 31 and run through Aug. 4. Liao said Asustek remained Taiwan's top vendor of laptops in the first quarter of 2014, taking about 46 percent of the market. He expects Asustek's full-year market share in Taiwan to maintain that same level. Asustek shares closed down 0.31 percent at NT$325.50 (US$10.87) Monday in Taipei. The Taipei Computer Applications Show will focus on smart electronics such as mobile devices, computer systems, digital imaging products, digital entertainment, and related software. Its slogan this year is "falling in love with smart life." According to the Taipei Computer Association (TCA), one of the organizers, about 200 electronics suppliers from Taiwan and abroad will rent out a total of 1,100 booths to showcase their devices at the Taipei World Trade Center. American video game publisher Blizzard Entertainment Inc., which produces popular games such as the Warcraft and StarCraft series, will be the biggest exhibitor at this year's show, occupying 150 booths, the TCA said. (By Jeffrey Wu)


Updated : 2021-06-24 05:58 GMT+08:00