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Sheraton provides suites with butler included

Certified team of 20 offer services ranging from washing laundry to drawing a hot bath

A executive butler from Sheraton Taipei does secretarial tasks for a guest at a press conference on Oct. 05, 2006.

A executive butler from Sheraton Taipei does secretarial tasks for a guest at a press conference on Oct. 05, 2006.

When you check into one of the Sheraton Taipei's executive suites, you won't just get an upscale hotel room, you will also get a butler.
"We have 20 butlers certified by the Guild of Professional English Butlers," hotel general manager Josef Dolp proudly announced yesterday.
Upping the stakes in Taiwan's hospitality trade, the Sheraton currently boasts the largest Butler Service Department in the Asia-Pacific, Dolp said.
"We checked what the other properties are offering in the region in terms of butler service, and we found one that has a 17-member team," he added.
The Sheraton's Executive Butler Service targets a specific clientele: Expense-account business travelers, leisure vacationers with fat wallets, and VIP guests who want more than just a comfy bed, a minibar, and an Internet connection in their hotel rooms.
The service being offered by some of Taipei's other high-end hotels pales in comparison to the Sheraton's, said Dolp.
Unlike other properties that have perhaps three to five butlers attached to other departments, the Sheraton has a dedicated 20-member, independent Butler Service Department that is on call 365 days a year. The group was trained by Anthony Seddon-Holland, a third-generation butler who had the Sheraton's apprentices jumping through hoops to pass the Guild's rigid theoretical and practical exams.
"The standards of the Guild are extremely high," said Monty Belgera, one of the Sheraton's certified butlers. The staff started their training program in March of this year.
Even though they already have a certificate proving that they have indeed passed the Guild's tough screening process, the butlers' performance will continuously be monitored and reviewed by Seddon-Holland to ensure that the crew's performance is up to the Guild's standards, Dolp added.
"We want to create a long-term relationship with our customers, and we can do that by offering our clients personalized service," said the hotel chief. "Our butlers are like their personal assistants. If our guests want to have their baths ready by 7 p.m., all they have to do is tell their butlers. If they want to get tickets to a show or buy gifts for their spouse or children, all they have to do is ask their butlers."
The Sheraton's pampering knows no end. Any request - provided it is legal, of course - will be carried out by the butler. Those chores could include ordinary tasks (laundry, packing and unpacking luggage, recording one's favorite TV programs, or beverage-making) to the more challenging ones. The latter could include arranging in-room shopping for selected branded products, preparing sweet treats that the guest had once mentioned, running a warm bath at an assigned time with the guest's favorite fragrance or champagne, and getting one's laptop repaired.
If you want to travel in style, you could always ask your butler to book you the Sheraton's posh new Bentley, purchased by the hotel for NT$16 million.
The butler service comes at no extra cost to hotel guests, Dolp said.
"The great thing about our butler service is that we record our guests' preferences. Hence, everything is where it should be during their next stay with us," the executive said. "We will take care of everything - down to the smallest detail - during their next visit to Taipei."
Guests may also directly communicate with their favorite butlers prior to their Taiwan visit, Dolp continued.
"Each of our butlers has a PDA," he said. "If customers want something done during their next visit, they can simply give their instructions to the butler."
Male and female butlers are available at the Sheraton. The Executive Butler Service is available at the hotel's executive floors, and the Presidential Suite. Prices range from NT$9,300 to NT$168,000 (Presidential Suite) per day.
The Sheraton is bullish about Taiwan's tourism industry, Dolp said.
"There is a lot of room for growth," he said. "The government started promoting Taiwan's travel industry two years ago. Of course, once direct links are in place, we'll have an increase in arrivals. There won't be enough five-star hotel rooms in Taiwan to accommodate all those visitors."


Updated : 2021-04-21 17:15 GMT+08:00