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Acer to beef up smartphone business: chairman

Acer to beef up smartphone business: chairman

Taipei, Jan. 7 (CNA) Acer Inc. Chairman Stan Shih said Tuesday that his company will step up its smartphone business through sales and marketing improvements to gain what he described as a "reasonable" share of the increasingly competitive smartphone market. Shih said Acer has created a solid technology foundation for its smartphones after years of research and development, evidenced by the launch of its first phablet handset, the Liquid S1. "Our smartphones have already gained enough competitiveness and we should improve our sales and marketing abilities," he told reporters on the sidelines of a Taipei press conference to announce Acer's partnership with third-party online payment gateway PChomePay. Asked if Acer has set a target for its smartphone market share, Shih declined to give any specific numbers, saying only that "Acer doesn't want to be a nobody." The struggling PC maker, however, has not yet decided whether it will invest most of its resources in Android or Windows phones in the future, with the chairman saying that this will depend on which platform has better market acceptance. "We don't need to put our resources into those low volume phones. So we have to become somebody. We have to make it step by step," he said. Shih's remarks came ahead of the International Consumer Electronics Show (CES) trade show in Las Vegas, where Acer will display a number of new devices, including two all-in-one computers, a 7.9-inch Android tablet PC and the new Liquid Z5 smartphone. Acer expects sales of the Liquid Z5, a 5-inch model targeted at first-time adopters or budget-conscious users, to soar after selling over 1 million smartphones worldwide in 2013. The company has said it aims to ship over 3 million smartphones in 2014, which will not be enough to put the company into the top-five vendor rankings. According to data from research firm Gartner Inc., South Korea's Samsung Electronics Co. remained the world's largest smartphone maker in the third quarter of 2013, shipping 80.4 million units for a 32.1 percent market share. Apple Inc. came second with 12.1 percent of the global market, followed by China's Lenovo Group Ltd. with 5.1 percent and South Korea's LG Electronics Inc. with 4.8 percent. Fifth-place Huawei Technologies Co. of China shipped 11.7 million smartphones for a 4.7 percent share during the quarter. In terms of mobile platforms, Google Inc.'s Android accounted for a dominant 81.9 percent of the global smartphones in July-September, with Apple's iOS holding a 12.1 percent share and Microsoft Corp.'s Windows making up 3.6 percent, Gartner said. (By Jeffrey Wu)


Updated : 2021-08-01 10:39 GMT+08:00