Art-goers with a taste for coffee can expect a blissful year ahead. In a bid to engage art deeply into the lives of the general public, the Taipei Fine Arts Museum (TFAM), in cooperation with local Uni-President Enterprises Corporation, has launch a free admission campaign every Friday until November 31, 2014.
The one-year project expects to disseminate the beauty of art to its utmost through the use of technology and urban lifestyles. It hopes to gradually make art a vital part of many people’s lives, while also serving as a new approach to the museum.
Event sponsor CITY CAFÉ, a household name under Uni-President, has further designed six different cup holders with TFAM. Through scanning the QR code printed on the cup holder based on TFAM’s dear collection, users will be automatically directed to TFAM’s official website to get the newest information on current exhibitions.
In addition, users can download the 7-11 app to watch a short-film titled “A Hundred Years in a Glance,” a montage of TFAM’s collection, showcasing nearly one hundred pieces that portray the everyday life of Taiwanese people throughout the past century.
Anticipating its 30th anniversary at the end of the month, TFAM, as Taiwan’s first public art museum and also an art landmark of it’s capital city, will seize the initiatives to make the museum a part of daily life.
Current exhibitions include Imminent Sounds: Falls and Crossings, a collaboration between TFAM and Grame, National Center of Musical Creation in Lyon, France. It showcases dozens of video and installation works by artists from around the world under the theme of “falls and crossings.” The former relates not only to physical phenomenon but also natural life cycles. Viewers will also be able to see the media art developed for years in the art center. The exhibition will close on January 5, 2014.
Intersecting Vectors—Experimental Projects from the TFAM is an exhibition seeking to challenge the conventional classification criteria for collections such as chronological progressions or types, and select exhibits from disparate groupings. Its ambition is to elicit diverse opinions from its viewers. The exhibition will run until December 31, 2013.
TFAM opens 9:30 to 17:30 from Tuesday to Sunday with an extension to 20:30 on Saturdays. For more information please visit its official website at http://www.tfam.museum/.
Written by Gloria Cho / DOCA