CNA to help international business students expand global views

Koahsiung, Aug. 28 (CNA) Senior journalists from the Central News Agency will work with a local university to help expand the global views of students enrolled in the school's international Master of Business Administration program, the heads of the two institutions said Wednesday. Fan Hsiang-lin, president of CNA, and Yang Hung-duen, president of National Sun Yat-sen University (NSYSU), made the announcement at a ceremony at the university in Kaohsiung, southern Taiwan. Under an agreement between CNA and NSYSU's College of Management, four CNA journalists who have worked abroad for a long time will give classes on a variety of subjects in the university's international MBA program, starting in September when the new semester begins. Half of the school's MBA students are from foreign countries and are part of a unique program called ACT that takes them to Austria, Canada and Taiwan on an international study tour, said Lee Chin-tarn, dean of the college. "This is an all-English program aimed at cultivating business management leaders with global views and all-round knowledge," Lee said, adding that his school hopes the cooperation project will help the participating students connect to the world. Yang thanked CNA for its effort to help enrich the ACT program, as it called, by sending four of its senior journalists to share their experience and observations on such topics as the media's role in global marketing, the current economic situation in Europe, and China's new leadership and economic policy. CNA has correspondents in 29 cities around the world who, along with their domestic colleagues, file more than 1,000 news stories per day for customers all over the world, Fan noted. He said he is honored to have a chance to offer the agency's expertise to university students majoring in international business administration. After the announcement, Fan addressed the university's faculty and students on the media's social functions and role, sharing his observations about the latest developments in the news industry at home and abroad. He said consumers have a responsibility to help improve the quality of information provided by the mainstream print and electronic media. "Act as consumers of information products," he advised his audience. (By Cheng Chi-feng and S.C. Chang)