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HTC appoints new China operations chief

HTC appoints new China operations chief

Taipei, Aug. 15 (CNA) Taiwan's HTC Corp. announced Thursday the appointment of Jack Tong as president of its China operations, where the Taiwanese company is squeezed by other high-end and low-cost phone makers. Tong, who will still serve concurrently as HTC's North Asia president, is expected to "actively explore China's smartphone market and further enhance HTC's sales growth and management efficiency" in his new position, HTC said in a statement. Tong's predecessor, Ray Yam, will focus on the development of HTC's emerging business in China, the statement said. China's smartphone market, which accounted for 20-25 percent of HTC's total shipments last year based on analysts' estimates, is forecast to grow by 75 percent this year. But HTC's brand awareness among Chinese consumers grew slowly to 28.4 percent in the second quarter of this year from 23 percent in the same quarter of 2012, according to a survey conducted by global market research firm TrendForce. By contrast, Chinese brand awareness of Apple's iPhone jumped from 54.9 percent to 80.6 percent over the same period, while that of Samsung Electronics Co. surged from 59.9 percent to 79.6 percent. Even domestic Chinese handset makers have made huge progress in their brand awareness during the past year, with Xiaomi Technology Co. rising from 3.9 percent to 15.4 percent, Lenovo Group Ltd. growing from 8.5 percent to 15.2 percent and Huawei Technologies Co. gaining from 3.5 percent to 15.2 percent, TrendForce said. (By Jeffrey Wu)


Updated : 2021-05-16 14:36 GMT+08:00