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Chinese, Taiwanese companies join hands to find next star

Chinese, Taiwanese companies join hands to find next star

Taipei, Aug. 12 (CNA) A Chinese online video community and a Taiwan-based entertainment company announced Monday they will jointly launch a platform to find the next aspiring stars in Taiwan. The interactive video community, www.guagua.cn, and Net Stars Asia Entertainment Co., which trains aspiring performers, announced their alliance in Taipei. It is part of the online community's plan to invest 200 million Chinese yuan (US$32.65 million) to search for and train stars in China and Taiwan this year. The Chinese video community allows its members to upload videos showcasing their talents or watch videos submitted by others. Established in 2008, the website currently has over 75 million registered members, according to On My Own, a Taiwanese marketing company that is working with the two companies. The videos of aspiring Taiwanese stars can be uploaded and viewed on the Chinese website, giving them more exposure, On My Own said. Liu Yung-chien, chief executive officer of Net Stars Asia in Taiwan, said trends have shown the power of the Internet in giving birth to new stars, and he believed this new approach toward running entertainment firms will challenge traditional norms. (By Christie Chen)


Updated : 2021-02-28 15:42 GMT+08:00