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`MISS WU' trademark right might be granted this year

`MISS WU' trademark right might be granted this year

Taipei, Jan. 22 (CNA) New York-based Taiwanese fashion designer Jason Wu's application to register his sub-label "MISS WU" might be approved if he applies again this year with solid evidence proving its market popularity, a senior official said Tuesday. Wu, who has been in the spotlight since tailoring U.S. first lady Michelle Obama for her husband's first inaugural ball in 2009, applied to register three trademarks for his haute couture and assceesories in March 2011. The Intellectual Property Office (IPO) approved two of the trademarks that Wu was hoping to register, but rejected the third one. The approved trademarks were the designer's main brand name "JASON WU" and an owl logo, while the failed one was his sub-label "MISS WU." Wu appealed his case to the Intellectual Property Court, but the petition was turned down again. IPO Director-General Wang Mei-hua said the bureau rejected the "MISS WU" trademark registration, saying that it lacks inherent distinctiveness, acquired distinctiveness or convincing figures to prove its brand awareness. Wang said Wu did not present objective evidence to support the sub-label's exclusivity and nor did he present any documents stating the label's sales volume, market share, retail foothold, advertising amount or expenditure, Wang said. But she added that brand awareness could change from time to time. "Since both Taiwan's first lady Chow Mei-ching and Michelle Obama have worn `MISS WU'-branded dresses over the past couple of years, Wu may be granted trademark registration for the label if he applies again this year," Wang said, adding that Wu should come up with objective evidence to prove that the term specifically refers to a fashion label associated with him. The Intellectual Property Court previously said in its ruling that as Wu is a family name common in Taiwan, the term "MISS WU" cannot be used as a trademark without being distinguished with a special design. Meanwhile, Mrs. Obama stayed true to Wu Monday when she wore his custom-designed ruby halter dress to her husband's second inaugural ball.
Wu, who dressed the U.S. first lady in a one-shouldered white gown for President Barack Obama's first inaugural ball in 2009, said it was a tremendous experience for him to twice design Mrs. Obama's inaugural gowns. (By Huang Chiao-yun, Wang Chao-yu and Sofia Wu)


Updated : 2021-04-13 22:24 GMT+08:00