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Digital camera sales down 16% in Taiwan: research report

Digital camera sales down 16% in Taiwan: research report

Taipei, Dec. 31 (CNA) Sales of digital cameras in Taiwan dropped by 16 percent in the first three quarters of 2012 compared with the same period of the previous year due to the global economic slowdown and the increasing popularity of smartphones and other mobile devices with photography functions, an analyst said Monday. Around 820,000 digital cameras were sold in the nine-month period, generating revenues of NT$10 billion (US$344 million), said Ku Pei-yu of market research firm GfK, citing a company report. Although general sales declined, sales of digital single lens reflex-like (DSLR-like) cameras recorded growth of 5 percent, Ku said, contributing the growth to consumers' pursuit of more advanced photography functions and modern designs. DSLR-like cameras are mostly produced with a higher effective number of pixels and bigger apertures. They are also designed to allow users to adjust modes manually, according to Ku. Those functions make such cameras "very attractive" to consumers, even though they carry higher prices than more basic ones, she said. In addition to DSLR-like cameras, their cousins -- digital cameras with "electronic viewfinder interchangeable lens (EVIL)," which have not been on the market until recent years, also became more and more popular, the market analyst said. In the first three quarters of the year, sales of EVIL cameras jumped by 27 percent from the previous year, Ku noted. (By Luo Hsiu-wen and Elizabeth Hsu)