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Tech rival not getting Taiwan New Year's spotlight

Tech rival not getting Taiwan New Year's spotlight

South Korea's high-tech sector won't be taking the spotlight at Taiwan's biggest annual extravaganza.
The New Year's fireworks display at the Taipei 101 building has long been among the world's most spectacular. This year, the China Times newspaper and other local media reported that South Korean electronics giant Samsung Electronics Co. offered 40 million New Taiwan dollars ($1.4 million) to light the building's top stories with the Samsung name and logo after the fireworks. Samsung, however, denied Monday that it had bid for the lighting.
With many people and politicians voicing objection to any sale of the display to Samsung, tourism authorities bought the right to show the tourism logo "Time for Taiwan" in both English and Chinese characters.
Taipei 101 spokesman Michael Liu declined to say if tourism authorities won the bid over Samsung. The 101-floor building was the world's tallest from 2004 until 2010.
But Vice Transport Minister Yeh Kuang-shih, who oversees tourism, said a Samsung commercial on New Year's Eve "would be inappropriate under the current atmosphere."
Taiwan has vied bitterly with South Korea in high-tech, including chip making, computers and smartphones. Samsung has gained in financial, design and manufacturing prowess, surpassing several Taiwanese competitors, most notably smartphone maker HTC Corp.
HTC's latest strategy _ advertising heavily in Japan _ appears to have helped halt its sliding revenues, possibly because Japanese consumers are also wary about South Korean makers' threat to their domestic makers.


Updated : 2021-06-13 04:37 GMT+08:00