Alexa

HTC unveils commercial to welcome 2013

HTC unveils commercial to welcome 2013

Taipei, Dec. 31 (CNA) Taiwan's HTC Corp., the world's No. 5 smartphone maker, unveiled its latest TV commercial on New Year's Eve, ringing in the new year with a goal of reinforcing its brand image, CEO Peter Chou said Monday. "We'd like to use this commercial to show our confidence and readiness to usher in the new year," Chou said at a press briefing. The 60-second commercial, shot in Taiwan with a cast of HTC employees, conveys the message that everyone should work together despite any challenges, Chou said. "We believe in dreams and the value of persistence," he said. "Although we may encounter difficulties and challenges along the way, we never fear facing them. Instead, challenges give us motivation to improve." Chou expressed optimism about the future, saying that the company is ready for and looking forward to 2013. The commercial will air on all major local TV channels from Monday until Jan. 3. (By James Lee)


Updated : 2021-01-27 22:08 GMT+08:00