17 crowned 'best brand' for 5th straight year

Taipei, Nov. 29 (CNA) Seventeen companies have retained their title as the "best brand" in their respective business categories for the fifth year in a row, according to the results of an annual survey released Thursday by Business Today magazine. Among the repeat winners, seven are from Taiwan, namely EVA Airways (airline), Chinatrust (bank), Sinyi Realty (housing brokerage), Chunghwa Telecom (telecommunications), Asus (notebook computers), Giant (bicycles), Taiwan Beer (alcoholic beverages). The other 10 are Chanel (women's clothing), Tiffany (jewelry), Montblanc (luxury writing instruments), Nike (sports and leisure items), Hennessey (brandy), Johnnie Walker (whisky), Regent (hotels), Osim (healthy lifestyle products), Brands (health food) and Amway (direct-selling). The survey, covering brands in 34 business categories, was conducted between July 26 and Aug. 27 among 1,500 business people in Taiwan. It had a margin of error of plus or minus 2.53 percent. Other winners this year include Apple (smartphones), Canon (digital cameras), Hitachi (home electric appliances, air conditioners and refrigerators), Toyota (cars), Carnival (men's clothings), Rolex (watches), Louis Vuitton (leatherware) and Shiseido (cosmetics and skin care products). Also on the list are Chinatrust (online banking services), Yuanta Securities (securities brokerage), Cathay Life Insurance (life insurance), Secom (security guard services), Hotai Leasing (car rental) and National Taiwan University Hospital (health examination center). (By Chiang Ming-yan and Y.F. Low)