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Microsoft urged to increase applications for Surface tablet

Microsoft urged to increase applications for Surface tablet

Taipei, Oct. 28 (CNA) Microsoft Corp. needs to expand its pool of Windows applications to help its Surface tablet gain popularity against Apple Inc.'s iPad and other models using Google Inc.'s Android software, Digitimes Research said recently. The Windows application ecosystem had remained limited in scale, because most developers still favored the openness of the Android platform or the integrated business model of Apple's iOS, the Taipei-based research firm said. It would also be important for Microsoft to leverage its revenue streams from different segments such as operating system licenses, hardware and applications in an increasingly competitive mobile phone market, it said in a report released on Oct. 26. The applications available at the Windows Store currently exceeded 10,000, while those created by Taiwanese developers were pegged at about 100, Davis Tsai, general manager of Microsoft Taiwan Corp. said at the launch of Windows 8 in Taipei on Oct. 26. However, this number still lagged far behind the applications available on Apple's App Store and Google's Google Play, which were about 700,000 and 675,000, respectively, as of September this year, the two companies noted. Additionally, Microsoft's new Windows 8-based Surface tablet, which is a 10.1-inch tablet that enables users to type with a Touch Cover, seemed to satisfy consumers' need for notebook computer functionality, Digitimes Research said in the report. This was expected to draw more PC brands into designing similar tablets, such as a detachable model with a keyboard dock, which would erode notebook sales, the report said. British bank Barclays Plc said recently that Windows 8 notebooks would remain unattractive to consumers until the prices of super-thin ultrabook computers fell to between US$699 and US$799, and prices of regular notebook computers were slashed to around US$599 to US$699. This also meant that consumers were unlikely to go on a buying spree of notebook computers running on Microsoft's Windows 8 operating system until the second half of next year, the bank said. The product's high price tag was likely to prompt consumers to put their purchasing plans on hold till then, it added. (By Jeffrey Wu)


Updated : 2021-05-12 05:17 GMT+08:00