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Avis aims to be one of top three car rental operators in Taiwan

Avis aims to be one of top three car rental operators in Taiwan

Taipei, June 28 (CNA) Global car rental company Avis Budget Group launched its Taiwan operations Thursday with the aim of becoming one of the country's top three players within five years. With approximately 500,000 rental cars and 5,200 locations in more than 175 countries, the New Jersey-based company said it will serve as the sole car rental company in Taiwan to have a global reach. Avis' initial three outlets in Taiwan include an airport location at Taiwan Taoyuan International Airport -- the country's main gateway, as well as locations in Hsinchu City and Hsinchu County. "Avis Taiwan aims to improve mobility within Taiwan, whose fast growing economy and strategic position have resulted in a significant increase in domestic and international traffic for the travel industry," Andy Peng, president of Avis Taiwan, said at a press conference. "With the entry of Avis Taiwan, the growing demand for domestic car rental and leasing by both business and leisure travelers will be addressed," he added. As the first international car rental brand in Taiwan, Avis Taiwan aims to become one of the top three players in the country during the next five years through partnerships with premium car brands such as Mercedes-Benz and local parking lot chains, Peng said. He noted Avis Taiwan will see its local service spots expanded to 10 by the end of this year through cooperation with DoDoHome Parking Management, and the company plans to have 200 cars in circulation in the first 12 months of operations. "We want to be like MacDonald's Corp. in the food sector, becoming the best choice for foreign tourists and business travelers when they are not sure of what to choose in an unfamiliar place," Peng said. Avis Taiwan estimates that there are more than 800 car rental companies in Taiwan currently, 85 percent of which operate no more than 20 cars. The top two operators, Easyrent and Carplus, have a combined share of 30 to 40 percent of Taiwan's 30,000-unit car rental market, while the third placed company, an affiliate of BMW Taiwan, accounts for only 4 percent, according to Avis Taiwan. Avis opened its first operations in Asia in 1970 in Hong Kong and grew steadily in the region by launching operations in Singapore, the Philippines, Pakistan, Malaysia and Indonesia. More recently, Avis has launched operations in India, China and Vietnam. (By Jeffrey Wu)


Updated : 2021-08-01 20:01 GMT+08:00