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Chelsea, Sauber agree partnership deal

Chelsea, Sauber agree partnership deal

The logo of Premier League side Chelsea will appear on the cars of Formula One outfit Sauber from next week as part of an agreement that aims to increase the market presence of the teams outside their own sports.
The partnership will see the Champions League finalists and Sauber exchange knowledge in sport science, launch joint commercial initiatives and share merchandising, marketing and sponsorship opportunities.
Chelsea chief executive Ron Gourlay says Monday "this is an innovative partnership that will see a football club link up with an F1 team like never before."
The deal sheds light on the reasons behind Sauber mysteriously having "Out of the Blue" and "True Blue" inscribed on their cars' engine covers in recent races in China and Bahrain.


Updated : 2020-12-02 00:25 GMT+08:00