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Talk of the day -- TSMC bidding for Apple iTV contracts?

Talk of the day -- TSMC bidding for Apple iTV contracts?

Multiple media reports have said U.S. consumer electronics titan Apple Inc. is likely to launch Apple-branded TVs in the second half of next year and that major Taiwanese high-end component makers intend to bid for iTV contracts. Citing industry sources, the reports said local chipmakers such as Taiwan Semiconductor Manufacturing Co., Advanced Semiconductor Engineering and Siliconware Precision Industries are in the race for Apple iTV component orders. The reports also said Foxconn Technology Group, better known as Hon Hai Group in Taiwan, will be the main assembler of iTV components. Foxconn, the world's top contract electronics maker, already handles a large chunk of Apple's manufacturing contracts. Speculation has also been rife in recent days that a new generation of Apple's smartphone -- the iPhone 5 -- might hit the market in the autumn of 2012. According to the latest reports, the smartphone will feature an entirely new physical construction with a metal back. Meanwhile, a newly released Nielsen market survey showed that Apple was the top smartphone maker, accounting for nearly a third of the U.S. market in 2011, followed by Taiwan-based HTC Corp., with 21 percent. The following are excerpts from the local media coverage of smart TV and smartphone developments: Economic Daily News: Foreign media reports cited unnamed market sources as saying that Apple has asked its supply chain makers to prepare for production of components for Apple-branded TV sets in the first quarter of next year. The reports said Korean electronics giant Samsung would be responsible for the chip running the iTV. Fresh news reports also suggested that Japanese electronics maker Sharp Corp., an existing supplier of iPhone and iPod touch panels, will be making panels for Apple's next generation iPhone, iPad and iTV. According to Apple supply chain sources, Apple would likely launch 32-inch and 37-inch iTVs in the third or fourth quarter of 2012, which will offer Internet connection and can stream videos, audios and other content. The new device will be different from Apple Set-Top Box that the company already made, the sources said. The launch of iTV would be a "dream come true" for Apple's late co-founder Steve Jobs, industry analysts said. The visionary once told his biographer Walter Isaacson that he would like to create an integrated TV set that is completely easy to use. Isaacson wrote in the biography that Jobs had said he had "finally cracked" the problem of television. (Dec. 29, 2011). Commercial Times: Market research firm Nielsen listed the 2011 U.S. smartphone market shares of the top five manufacturers as follows: Apple, 29 percent; HTC, 21 percent; Research in Motion, 17 percent; Samsung, 11 percent; and Motorola, 11 percent. Worldwide, Samsung outperformed HTC. The Korean firm announced recently that it has sold more than 300 million mobile handsets globally this year. Samsung is likely to emerge as the world's top mobile phone maker next year, local industry pundits said, adding that such a development could benefit its Taiwanese components suppliers, including LCD display driver IC maker Novatek Microelectronics Corp. and fabless IC design companies iML and Acpella Microsystems Inc. Foreign wire service reports also said Samsung's 2012 smartphone sales could hit 150 million units, more than double HTC's projected target of 70 million units. In the face of Samsung's ambitious market expansion plan and the imminent launch of Apple's iPhone 5, industry analysts said, HTC must churn out more innovate and stylish gadgets to maintain its niches in the extremely competitive smartphone market. (Dec. 29,2011). (By Sofia Wu)


Updated : 2021-07-31 18:18 GMT+08:00