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HTC eyes first-time smartphone users in Taiwan

HTC eyes first-time smartphone users in Taiwan

Taipei, Nov. 7 (CNA) HTC Corp., the world's No. 4 smartphone maker, launched its entry-level Explorer in Taiwan Monday, which is expected to attract users making the switch from feature phones to smartphones. With a 3.2-inch touchscreen and a 3-megapixel camera, the Explorer is aimed at first-time smartphone customers and offers easy access to a variety of websites. The Explorer will go on sale Nov. 16 through Chunghwa Telecom Co., the country's biggest carrier, with a price tag of NT$7,900 (US$262). "Our mid-range and high-end products have been liked by consumers in the past, but we found that some young and first-time smartphone users are expecting cheaper models that are easy to use," said Jack Tong, president of HTC North Asia, at the product launch. Chen Chang-rong, vice president of Chunghwa's mobile business group, said that at present, feature phone users amount to 16 million, or 80 percent of the total number of mobile phone users in the country. Among these feature phone users, between 3 million and 4 million are planning to buy a smartphone, Chen said, indicating that Taiwan's smartphone market will continue to grow next year. On Oct. 31, HTC said it had no plans to launch smartphones priced at under US$100 because the company does not want to make low-quality products. The phones that HTC will use to penetrate the mass consumer market will be priced at between US$200 and US$250, according to HTC. HTC shares closed up 2.03 percent at NT$653 in Taipei Monday. (By Jeffrey Wu)


Updated : 2021-04-18 11:02 GMT+08:00