Zara, the Spanish brand now opened in Taipei 101 today! Zara’s storefront in 101 is its first store in Taiwan. In addition, Zara’s the first global store was opened in Amancio Ortega Gaona, northern of Spain in 1975. Zara expanded to 78 countries and has opened over 1,700 stores. Its yearly achievement is over EUR€ 8 billion. Jesus Echevarria Hernandez, the spokesman for Zara's, Inditex stated that Zara’s fixed price will sync with Hong Kong’s. The trend for apparel industry in Taiwan is going forward to simple style. In addition to Zara and Japan’s UNIQLO, Sweden’s H＆M is expected to open the first store in Taiwan next year. These three parity brand for apparel will lead the trend of simple fashion and parity luxurious. Zara’s price in Taiwan is friendly with customers. For instance, the knitting sweater was priced at NT$590, sweater was priced at NT$690 and jeans with fit cutting was priced at NT$990. The customers are satisfied with the price for Zara. Szu-Yin Kuo, general manager for Q square pointed out, compare to UNIQLO’s fixed price, Zara’s fixed price is attractive and well worth its value for consumers. In the slump period, Zara will conquer the customers’ favorite and confidences. “UNIQLO’s price in Taiwan is reasonable,” Tadashi Yanai, founder for UNIQLO said. Some manager of department store reckons the proprietor for UNIQLO should be humble for foreign markets.