Ultrabook expected to reach 30% of Acer NB shipments next year

Taipei, Sept. 28 (CNA) Taiwan's Acer Inc. expects its Ultrabook laptops to account for 30 percent of its notebook sales in 2012, based on potential consumer demand, a company executive said Wednesday. "Intel Corp. has forecast that the Ultrabook will account for 30 percent to 40 percent of worldwide PC shipments in 2012. We hope the new product will also take a 30 percent share of our notebook sales next year," said Scott Lin, corporate vice president and president of Acer's Taiwan operations. "In our survey of 200 local consumers, we found that 77 percent are interested in an ultra-thin notebook PC, with 49 percent of them saying they will switch to the new product within six months," Lin said. Lin made the remarks at the company's launch in Taipei of the Aspire S3, a 13.3-inch Ultrabook featuring a resume time as fast as 2.5 seconds and a weight of 1.4 kilograms. The model, with a hybrid drive of 320GB hard disk drive (HDD) and 20GB solid-state drive (SSD), will be priced at NT$34,900 (US$1,148), while another version carrying a 240GB SSD will be tagged higher at NT$44,900. Lin said shipments of the S3 to Taiwan, Japan and Indonesia will begin later this week, and worldwide shipments of the new laptops are expected to reach at least 100,000 units in October. Acer has no plans to make an Ultrabook with a screen size of 11.6 inches, as it would be hard to compete with similar-sized netbooks that are priced at about NT$10,000 (US$329), he said. (By Jeffrey Wu)