Austria's ORF, ATV get 2014, '16 Olympic TV rights


Austrian state broadcaster ORF has bought the rights to air the 2014 Sochi Olympics and 2016 Rio Games, and commercial broadcaster ATV will show the Sochi opening and closing ceremonies.
Marketing agency Sportfive says it completed the deals for undisclosed amounts.
ORF is a long-standing Olympic broadcaster, and ATV is getting its first slice of Olympic media rights.
Sportfive bought rights from the International Olympic Committee to license 2014 and '16 broadcast sales in 40 European countries.