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Brighter future for planet is the goal as Sheraton Taipei Hotel goes dark for Earth Hour 2011

Brighter future for planet is the goal as Sheraton Taipei Hotel goes dark for Earth Hour 2011

By spending an hour in the dark next week, Sheraton Taipei Hotel will join millions around the world to send a powerful message about a brighter future for the planet.

Sheraton Taipei Hotel will turn off its lights in observance of Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF). Last year, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.

To underscore parent Starwood Hotels & Resorts Worldwide, Inc.’s dedication to environmental sustainability, Sheraton Taipei Hotel will also share other energy-saving measures during Earth Hour, March 26 at 8:30 p.m. local time. Mr. Martyn Standen, General Manager of Sheraton Taipei Hotel stated “Sheraton Taipei will take more action to show its support for the event. This includes turning off the outdoor sign on the exterior wall, the parking site signs, veranda lights, exterior wall projection lights, garden lights and road lights. We will also dim or turn off non-essential lighting; using in-house guest letter and television messages to inform hotel guests about Earth Hour observance.

Earth Hour is drawing strong support from Starwood hotels around the globe. Last year, unlit hotels offered striking visual imagery that provided an apt symbol of Earth Hour. This year will mark Starwood’s third annual participation in Earth Hour, making it one of the biggest worldwide companies to make a global statement with a voluntary hour of darkness.

About Earth Hour

Earth Hour is a global grassroots movement encouraging individuals, businesses and governments around the world to take positive actions for the environment, and celebrating their commitment to the planet by switching off their lights for one designated hour.

The highlight of Earth Hour 2011 will see the world’s most iconic landmarks go dark for one designated hour, as hundreds of millions of people transcend race, religion, culture, society, generation and geography, switching off their lights in a global celebration of their commitment to protect the one thing that unites us all – the planet. Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time). More at

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis?, The Luxury Collection?, W?, Westin?, Le Méridien?, Sheraton?, Four Points? by Sheraton, and the recently launched Aloft?, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

Updated : 2021-07-27 16:56 GMT+08:00