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EBU reaches agreement with race organizer ASO

EBU reaches agreement with race organizer ASO

The European Broadcasting Union has signed an agreement with Tour de France organizer Amaury Sport Organization for coverage of its cycling events from 2012 to 2015.
The agreement includes stage races at the Tour de France and Paris-Nice races, and classics like Paris-Roubaix and Liege-Bastogne-Liege.
ASO says "on the European territory these events will enjoy coverage on the traditional analogue general-interest channels and on a pan-European sports channel."
ASO director Yann Le Moenner adds that "thanks to the EBU and its members, these events will be accessible to the largest number of people."