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Google's travel deal faces regulatory turbulence

Google's travel deal faces regulatory turbulence

Google wants to become the hub of online travel, promising better bargains and more convenience by melding the Internet search leader's wizardry with the Web's top airline-fare tracker, ITA Software.
That has existing online travel sites such as Kayak, Expedia and Travelocity worried that they won't stand a chance of competing, a scenario that could lead to higher fares.
The U.S. Justice Department is expected to decide soon on whether to let Google Inc. buy ITA for $700 million. The deal would give Google control over software that has helped power the reservation systems of most major U.S. airlines and a fleet of online fare-comparison services for the past decade.
Forrester Research says the U.S. market for online travel bookings totals about $80 billion annually.