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2016 Olympics logo to be unveiled on NYE in Rio

  Authorities and athletes, from left, Sandra Pires, from Brazil, Olympic gold medalist at the 1996 Atlanta beach volleyball games, FIFA Honorary Pres...

CORRECTION Brazil Rio 2016

Authorities and athletes, from left, Sandra Pires, from Brazil, Olympic gold medalist at the 1996 Atlanta beach volleyball games, FIFA Honorary Pres...

The logo for the 2016 Olympics will be unveiled for the first time at Rio's traditional New Year's celebrations.
It will be shown just moments before the fireworks at Copacabana beach and the rest of the city are set to go off at midnight on Friday.
High-ranking local officials and members of the International Olympic Committee will be at Copacabana to witness the event, along with nearly two million tourists and Rio residents expected for the New Year's Eve party at the famous beach, according to authorities.
The logo is expected to be revealed at 10 p.m. local time (1300 GMT), projected on a huge screen on the sand. It will also be displayed on several big screens set up along the beach for the festivities, which will include a laser show and a 20-minute-long firework display.
Olympic organizers have said the Rio 2016 brand was created to reflect the city's culture and represent its natural wonders and joyful residents. Organizers said the logo was designed based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.
Nearly 140 agencies initially participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016's organizing committee made the final decision a few months ago.
The Rio 2016 Olympics _ the first in South America _ has been drawing most of the attention as the city prepares for the traditional New Year celebrations, with several games-related events taking place this week.
IOC President Jacques Rogge is making his first visit to Rio since the Pan American Games in 2007, and is using the opportunity to take a close look at how the city has been preparing for the games.
He was expected to visit a local slum and the construction sites of a tunnel and a subway line on Thursday, and a day earlier he helped lay the cornerstone for the future Olympic and Paralympic Village. He also was present in the signing of an agreement for the construction of the Olympic Park, where 19 facilities will be located.
Rogge said he has liked what he has seen so far.
"I see the preparation for the Rio 2016 Olympic Games is going extremely well," he said.
Local authorities and members of the IOC coordination commission have been having planning sessions throughout the week, discussing the city's preparations and the possible challenges ahead.
Rio Gov. Sergio Cabral again said the lack of airport infrastructure remains the greatest obstacle in preparations for the games, but downplayed concerns it will remain a problem when the event begins in six years.
Rogge called for local authorities to avoid building venues which may not be of use after the games, and defended the construction of self-sufficient or temporary facilities that could be disassembled instead of abandoned.
"The Olympic Games are an opportunity for a city, and even a continent, to think of its future," Rogge said.
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Associated Writer Tales Azzoni in Sao Paulo contributed to this report.


Updated : 2021-08-02 01:25 GMT+08:00