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Celebrities, shoppers meet at Fashion's Night Out

 Naomi Campbell performs with models to celebrate the 25th anniversary of her career in front of the Madison Avenue Dolce & Gabbana store, Friday, Sep...
 Marchesa co-founder and designer Keren Craig gives her dog Alabama a treat during a doggie fashion show at Bergdorf Goodman, Friday, Sept 10, 2010 du...
 Designers Mark Badgley, left, and James Mischka hold their dogs Rommel and Whiskey during a doggie fashin show at Bergdorf Goodman, Friday, Sept 10, ...
 Designer Charles Chang-Lima holds his dressed up dog Isabella during a doggie fashion show at Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion'...
 People queue up to gain entrance into Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion's Night Out during Fashion Week in New York. (AP Photo/S...
 Designer Jason Wu autographs a box at Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion's Night Out during Fashion Week in New York. (AP Photo/S...

CORRECTION Fashion Dolce & Gabbana

Naomi Campbell performs with models to celebrate the 25th anniversary of her career in front of the Madison Avenue Dolce & Gabbana store, Friday, Sep...

Fashion Fashion s Night Out

Marchesa co-founder and designer Keren Craig gives her dog Alabama a treat during a doggie fashion show at Bergdorf Goodman, Friday, Sept 10, 2010 du...

Fashion Fashion s Night Out

Designers Mark Badgley, left, and James Mischka hold their dogs Rommel and Whiskey during a doggie fashin show at Bergdorf Goodman, Friday, Sept 10, ...

Fashion Fashion s Night Out

Designer Charles Chang-Lima holds his dressed up dog Isabella during a doggie fashion show at Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion'...

Fashion Fashion's Night Out

People queue up to gain entrance into Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion's Night Out during Fashion Week in New York. (AP Photo/S...

Fashion Fashion's Night Out

Designer Jason Wu autographs a box at Bergdorf Goodman, Friday, Sept 10, 2010 during Fashion's Night Out during Fashion Week in New York. (AP Photo/S...

Naomi Campbell danced on the sidewalk of Madison Avenue in leather hotpants. Alexander Wang led a dance party in a department store. And Vogue's Anna Wintour wore a (gasp) T-shirt.
It could only be Fashion's Night Out, the one-night-only celebration dreamed up by Wintour to lure shoppers into stores and revive the flagging fashion industry. The event, started in New York last year during Fashion Week, fanned out to 100 cities around the country on Friday, and 16 countries planned their own versions.
Wintour made an early stop at Ralph Lauren, where she posed in a Fashion's Night Out T-shirt with David Lauren and Halle Berry. She said the event had grown in a year "by slightly epic proportions."
"We have to get out there and have people have fun. We have to spread fashion and do something good for the economy," she said.
Madison Avenue was packed with taxis and shoppers crowded the sidewalks. Hundreds of people lined up outside Bergdorf Goodman. Natalie Jackson, 18, picked up a $250 ring at Barneys with the Black Eyed Peas' "I've Got a Feeling" on loud. Why tonight to whip out the credit card?
"I love the fashion industry. I've had my eye on it for a few days but I wanted to wait until tonight. This atmosphere, it makes you want to shop," said Jackson, of Manhattan.
Elsewhere in the store, a Loomstate drumming circle accompanied leather friendship bracelet making. Teen fashion blogger Tavi Gevinson made one as a drumming circle pounded.
Simon Doonan signed signature Haiviana flip-flops. Alexander Wang arrived for a dance party with a megaphone and shouted for customers to dance their unprintables off. Designers Jeff Halmos and Sam Shipley faced off against fans in ping-pong.
Campbell was at Dolce & Gabbana promoting T-shirts with photos of herself at different points in her career, to celebrate her 25th anniversary in fashion. She wore a T-shirt featuring a Herb Ritts photo from Italian Vogue.
Campbell, who has been brushing off the attention she got earlier this year at the Hague, said she and the designers had asked themselves "What could we do that's fun? And dancing is fun."
Oscar de la Renta took a similar approach. At the narrow, packed store on Madison Avenue, a 12-piece merengue band performed while professional dancers from a Latin ballroom studio whipped guests into the mood to dance _ even if there was only really room for most of them to bop in place while sipping champagne and munching on ceviche.
Standing with feet planted firmly on the sidelines was dance luminary Mikhail Baryshnikov, the advertised celebrity. But de la Renta himself delighted the crowd by dancing a few steps himself.
Last year's extended hours and blitz of promotions did provide a sales lift for New York City merchants, said Michael McNamara, vice president of research and analysis for MasterCard Advisors' SpendingPulse, which includes transactions in all forms such as cash.
This year, a Ferris wheel on Rodeo Drive in Los Angeles will give complementary rides to shoppers while Will.i.am was to perform at the Beverly Center. Cirque du Soleil will be performing around the Georgetown neighborhood of Washington, D.C. In Portland, Ore., a fleet of pedicabs will shuttle shoppers from Director Park to shops downtown.
Miami plans a block party for shoppers, while Bellevue, Wash., will have shopping by candlelight. Neiman Marcus planned different events around the country _ presentations by local musicians and artists in Austin, Texas, a runway show in Denver and a design-your-own cupcake bar in Minneapolis, for example.
But with the fashion crowd gathered for Fashion Week, the events with the highest star wattage were scattered throughout New York. Wintour compared last year's debut to that of an unknown candidate, "and now people know us."
"The minute we all went to bed last year, I woke up and there were all these e-mails saying 'When will we do it again?'" she said.
Berry, in a Ralph Lauren jacket and sheer beaded top with Rag & Bone pants, said participating was a no-brainer.
"I know how important the night is for fashion, our industry and the economy, and there's so much going to charity," she said. "It's a win-win-win."
The NYC AIDS Fund has been tapped as a beneficiary of Fashion's Night Out.
At the newly reopened Chanel store in SoHo, Jennifer Davis, a 33-year-old pediatrician from Harlem, got a makeover while she was waiting for a free manicure.
"It's fun," she said. "I just figured it was a nice thing to do during Fashion Week, since I am not going to any of the shows."
One thing shoppers won't find: bargains. The idea is to help the economy, not hook shoppers on discounts, said Susan Portnoy, a Fashion's Night Out spokeswoman.
"The incentives really are about getting to know designers and getting to have an access in a way they haven't before," she said. "If you're going to get excited about fashion and retail, the first step is just to get them in the door."
Luxury purveyors definitely need a boost. After enjoying rebounding sales earlier in the year, many upscale merchants have seen their U.S. customers pull back again since the spring amid signs of a halting economic recovery.
Luxury spending is still recovering faster than other segments, experts say. But luxury sales, excluding jewelry, are down almost 14 percent from 2008 levels and revert back to 2005, according to McNamara.
"The psyche of the luxury shopper has changed," said Robert Burke, a New York-based luxury consultant. "The idea of spending $2,000 to $3,000 on something that's identifiable to just one season isn't there."
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AP writers Anne D'Innocenzio, Jocelyn Noveck, Leanne Italie, Lisa Orkin Emmanuel and Lisa Tolin contributed to this report.