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Fashion giants are taking more interests in world of home design

Fashion giants are taking more interests in world of home design

From a low-slung oriental sofa striped with Jean-Paul Gaultier's trademark sailor motif, to Fendi's new sun lounger suite in cool white hues, fashion giants are sashaying into the world of home design.
But while a couturier's flair for cut, colour and pattern can translate well to the living room, established players are making sure they retain a tidy cut in the fashion-meets-furnishing game.
"The link between fashion and home furnishings is ever more obvious, and it is growing stronger every year," said Franck Millot, commercial director at SAFI which organized the Maison et Objet design fair in Paris this week.
"Whether it's young designers, or well-established brands -- there is a natural movement into home design."
Barely months after Gaultier left Hermes to focus on his own new projects, the flamboyant designer captured the spotlight at the top design industry event in Paris with a one-off collection for the French furniture giant Roche Bobois.
"I don't see myself as a furniture designer," the couturier said when he unveiled the tie-up earlier this year. But as someone who designs clothes, "it seems legitimate to take an interest in the home."
Gaultier conjured up a modular sofa, which lets customers pick and choose between marine stripe with red pom-poms, lace, calligraphy or tatoo patterns as well as glamourous celluloid kissing scenes.
For the bedroom, he chose pink silk bedding with ballet-syle lace up ribbon, and a fold-out paravent wardrobe.
Ralph Lauren, one of the first fashion houses to move into interiors in 1983, was also in Paris for the second year running with a home collection closely inspired by recent catwalk shows.
Cable-knit cashmere throw blankets allude to the brand's iconic chunky sweaters while its classic houndstooth pattern crops up on wallpaper and tableware.
The fair also welcomed the couturier Franck Sorbier for his first foray into interiors, with a single-edition collection of silverware portraits made from recycled plates and cutlery.
Roche Bobois' chief Gilles Bonan, whose firm has worked in the past with the likes of Missoni or Kenzo -- before the Japanese designer branched out on its own -- saw the Gaultier tie-up as a chance to make a splash for his firm's 50th anniversary.
"There is a natural kinship between fashion and interiors, there are a lot of bridges between the two -- on fabrics, the most basic expression of fashion, on prints and harmonies," he said.
"It's also a way to widen our customer base, both for Roche Bobois and for Jean-Paul Gaultier."
Applying the same formula, Italian firm Club House Italia has designed and manufactured a home collection for Fendi for 20 years.


Updated : 2021-05-06 18:58 GMT+08:00