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Study says Tri-Nations generated $174.3 million

 New Zealand's All Blacks captain Richie McCaw and Australia's Wallabies captain Rocky Elstrom pose for photographers in front of a giant inflatable r...
 The New Zealand All Blacks pose for a team photograph in front of a giant inflatable rugby ball ahead of the upcoming Tri-Nation's match against Aust...

Australia Sydney Rugby

New Zealand's All Blacks captain Richie McCaw and Australia's Wallabies captain Rocky Elstrom pose for photographers in front of a giant inflatable r...

Australia Sydney Rugby

The New Zealand All Blacks pose for a team photograph in front of a giant inflatable rugby ball ahead of the upcoming Tri-Nation's match against Aust...

With a year to go before the 2011 World Cup, the growing financial impact of international rugby has been illustrated by a study estimating that this year's Tri-Nations tournament generated $174.3 million ((EURO)137.1 million) to southern hemisphere economies.
The study by the Centre for the International Business of Sport (CIBS) said Thursday that next year's inclusion of Argentina alongside New Zealand, Australia and South Africa will boost that revenue to the sport and leisure sectors to as much as $213.1 million ((EURO)167.6 million).
An amateur sport until 1995, rugby union is now a huge contributor to the competing nations' tourism revenue.
New Zealand has already won the Tri-Nations ahead of Saturday's final game against Australia in Sydney, which will receive $28 million ((EURO)22 million) to its local economy by hosting the match.
The match is the most valuable of the nine in the tournament, with Johannesburg next on the list with $19.6 million ((EURO)15.4 million) from hosting the All Blacks on Aug. 21.
New Zealand's most lucrative home fixture was the $12 million ((EURO)9.4 million) that went to Christchurch from the Aug. 7 win over Australia.
"The MasterCard study highlights that rugby is clearly booming and providing a considerable economic boost to the southern hemisphere," CIBS research fellow Anna Semens said. "These indicators, as well as Argentina's entry into the tournament from 2012, demonstrate that the Tri-Nations will continue to provide a sizable economic impact into the future."


Updated : 2021-07-25 17:55 GMT+08:00