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Competition launched for design of tourism factory initiative logo

Competition launched for design of tourism factory initiative logo

Taipei, May 28 (CNA) A government campaign to promote tourism factories around Taiwan is seeing results, and now authorities are seeking a common logo for participating companies to bring further visibility to the project, officials said Friday.
Since the program was launched in 2003, the Industrial Development Bureau under the Ministry of Economic Affairs has helped 53 manufacturers transform their factories into tourist attractions, and now it wants to do more.
The bureau said it hopes to create added publicity for the program and the factories themselves by holding a competition to design a logo embodying the initiative, one that symbolizes the transformation of these old economy manufacturers.
Submissions will be allowed until the end of July, and the first-place, second-place and third-place designs will win prizes of NT$5,000, NT$3,000, and NT$2,000, respectively.
According to the bureau, the initiative has generated NT$600 million in new investment by local businesses, 400 new jobs, and NT$400 million in new tourism revenues from the time it began to the end of 2009.
Food and beverage factories have proven to be the most popular draws. King Car's whisky distillery in Taiwan's northeastern Yilan County, for example, attracts more than 1 million visitors each year.
Some companies that have had success opening their facilities to tourists are actually expanding their operations to accommodate growing demand.
Wedding cake and nougat maker Salico is expanding its Taoyuan site, "the Love Story Building, " and will devote a section to cosmetic products from Arwin Biotechnology Co., another participant in the factory tourism campaign.
(By Lin Hui-chun and Kay Liu)




Updated : 2021-07-27 16:31 GMT+08:00