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Moet & Chandon 'Cravate' label gets Fasson labelstock

Moet & Chandon 'Cravate' label gets Fasson labelstock

Moet & Chandon 'Cravate' label gets Fasson labelstock

With a specially engineered solution, Avery Dennison has helped Moet Hennessy to solve one of the most difficult challenges in wine labeling. The result is an attractive and yet truly functional neck label that secures the foil cap wrappings on the company's leading champagne brand, Moet & Chandon, and all its premium champagnes.
Neck labels for champagne bottles make stringent technical demands on self-adhesive labelstock because they must provide exceptional holding power round the tight mandrel and compound curves of the bottle neck, along with adhesive properties that will enable the label to hold to the foil wrap, and at the same time 'tie' itself to the glass without creasing. They must also complement the premier champagne image, allowing a superior printing and converting treatment. This is especially true of Moet Hennessy wines. Established in 1743, Moet Hennessy is globally appreciated as one of the most accomplished and largest champagne houses.
For the Moet Hennessy bottles, achieving a smooth and elegant result is particularly difficult. According to Moet Hennessy Process Engineer Gilles Cateau: "The shape of the Moet & Chandon "cravate" is very special. It is extremely precisely and finely cut out, with two sharp black points facing downwards. It's a unique expression of the marquee."
A special Fasson self-adhesive labelstock was proposed by Avery Dennison for the task, offering the dual benefits of a strong film facestock and a high-performance adhesive. It combines Fasson PE150, a top-coated 150 micron white polyethylene film, with a solvent acrylic adhesive, Fasson S700, carried on a white glassine release liner. This laminate gives Moet Hennessy's printers the opportunity to demonstrate their skill at printing and converting film labelstock, and at the same time provides stable, accurately positioned high-speed label dispensing on the packaging line. All the Moet wines are labeled in France for global distribution.


Updated : 2020-12-05 02:26 GMT+08:00