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After banner year for tourism in 2009, Taiwan hopes for more

After banner year for tourism in 2009, Taiwan hopes for more

Taipei, Jan. 29 (CNA) Taiwan was one of the few countries in the Asia-Pacific region to experience growth in its tourism market in 2009, fueling hopes for an even better 2010, a senior tourism official said Friday.
Coming off a year in which Taiwan had nearly 4.4 million visitor arrivals, the Tourism Bureau is hoping to attract 4.8 million visitors who will spend an estimated NT$240 billion in Taiwan in 2010, Tourism Bureau Deputy Director-General Hsieh Wei-chun said at a news conference.
The Asia-Pacific region's tourism market contracted 2 percent last year, with only Taiwan, South Korea, Malaysia and Sri Lanka bucking the trend, Hsieh said.
Taiwan's visitor arrivals rose 14.3 percent in 2009 to 4.395 million. The growth rate, which was the highest in the region, mainly resulted from a dramatic 195.3 percent rise in visits by Chinese nationals, according to Hsieh.
Taiwan also saw a 16.19 percent rise in the number of visitors from Hong Kong and Macau, according to Tourism Bureau statistics.
However, the number of visitors from other major countries, including Japan, South Korea, the United States, Singapore, New Zealand, Australia and European countries, all posted declines.
The number of visitors from Japan, which has been Taiwan's most important source of tourists, saw a significant 7.92 percent drop, according to official tallies.
Acknowledging that China is an emerging tourist source, Hsieh said his bureau will not "put all its eggs in a single basket" by focusing its promotional efforts only on China.
"Instead, we will set our targets elsewhere in the global market.
Japan remains our top target, and we will diversify our strategy to attract as many tourists from around the world as possible, " Hsieh pledged.
(By Lee Ming-chung and Sofia Wu)




Updated : 2021-08-03 00:30 GMT+08:00