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Nissan Motor Co. unveils new platform of cheap, light cars

Nissan Motor Co. unveils new platform of cheap, light cars

It has become a vexing, billion-dollar question for the world's automakers: How do you build small, cheap cars profitably?
More people across the world are buying small cars, and as demand in the U.S. and Western Europe withers, carmakers are vying for consumers on the narrow, hot and crowded streets of India, China and South Africa.
Serving this burgeoning group of new car buyers requires a fundamental revision of the way cars are designed, manufactured and sold, executives say.
Ask Nissan Motor Co., Japan's third-largest automaker.
The company plans to launch a new small car platform - dubbed "V" for versatility - in Thailand, India, and China starting in March.
In the works since 2005, the cars are the first Nissan is launching in the developing world.
"Europe can wait. India cannot," Vincent Cobee, who oversees the V car platform globally, told reporters in Mumbai on Tuesday.


Updated : 2020-12-04 17:09 GMT+08:00