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Tibet's Lhasa Beer to boost US exports

Tibet's Lhasa Beer to boost US exports

Tibet's Lhasa Beer is ramping up exports to the United States amid strong demand.
Monthly shipments will expand ten-fold from less than 100 tons to 1,000 tons by the second half of next year, Norbu Tsering, the company's deputy general manager, told The Associted Press in an interview Tuesday from the Tibetan capital.
"The distributor in the U.S said our beer sold quite well and they want us to increase our supply. We have to increase the production to meet the demand of both U.S and domestic market, as people here also have a strong demand for our beer," Norbu Tsering said.
The company exported its first two batches to the U.S. this year, with the latest shipped to the ports in Houston, Seattle, Southern California, Northern California and North Carolina, he said.
U.S. distributor Dzambuling Imports LLC, based in El Cerrito, California, launched sales of Lhasa Beer in Texas on Aug. 3. Packaging and labels of the exported product features traditional Tibetan-style colors and images, in contrast to the more sedate look of the domestic version.
The beer's makers market its mellow flavor produced from traditional Himalayan high mountain barley and imported hops.


Updated : 2021-07-26 01:08 GMT+08:00