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Harley-Davidson to sell motorcycles in India

Harley-Davidson to sell motorcycles in India

Harley-Davidson Inc. says it will begin selling its motorcycles next year in India in the company's latest push into developing markets overseas.
Harley says it has established a subsidiary near Delhi and has begun scouting for dealers. The Milwaukee-based company is hoping its high-end, heavyweight bikes will compete with the well-established, smaller two-wheelers that dominate the huge Indian bike market.
The company says India's rapidly growing economy, rising middle class and expanded highway construction have opened the market to leisure motorcycle riders.
The move marks Harley's latest push into developing markets overseas, where it hopes rising incomes and the company's strong brand will help offset flagging sales at home.


Updated : 2021-03-08 12:01 GMT+08:00