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Taiwan online shopping market estimated at NT$311 billion

Taiwan online shopping market estimated at NT$311 billion

Taipei, July 15 (CNA) Taiwan's online shopping market will record total sales of NT$311.6 billion (US$94.44 billion) in 2009, a year-on-year increase of 30.4 percent, according to a recent survey by the Market Intelligence and Consulting Institute (MIC).
The consumer-to-consumer (C2C) market will grow at a higher rate than the business-to-consumer (B2C) market, the report said.
E-commerce in Taiwan is divided into three major platforms: B2C, C2C and business-to-business-to-consumer (B2B2C).
"A trend to watch in Taiwan's B2C online shopping market is that the clothing/boutique sector will move past consumer electronics into second place among product and service categories for the first time," said Liu Chu-hui, a senior industry analyst at MIC.
The travel business will retain the lion's share of the B2C online market in Taiwan, accounting for 48.5 percent of total spending, followed by clothing/boutique with a 13 percent share and consumer electronics with a 10.2 percent share.
MIC also observed that direct-purchasing has become more popular recently as consumers seem to have run out of patience with the long waiting process on auction Web sites.
Online shoppers aged between 20-39 -- the highest-spending age bracket -- spend an average of NT$10,661 annually. Male online shoppers of all ages spend more than NT$7,000 per year, nearly twice as much as the NT$4,000 per year spent by female shoppers.
When asked to name their favorite online categories, men leaned toward purchasing computers and consumer electronics, while women preferred cosmetics and beauty products.
Good after-sales service, online privacy protection and product quality are the key factors that can help a company improve its share in this intensely competitive market, Liu added.
(By Roger Chou)