TAIPEI (Taiwan News) — A non-fungible token (NFT) project featuring a Kaohsiung-based engineer's photo will be going up for bid on Jan. 27.
Founded by Chen Tsai-yo (陳財佑) in 1991, a Kaohsiung-based water leak detection company launched the NFT project, called “No Water No Fashion, NWNF,” after Chen’s children took over. The younger generation aims to rebrand the company with blockchain, so they divided their father’s photo, which has been used on the company’s signboard for decades, into 1,000 NFTs, according to Techbang.
The black-and-white photo of Chen, now 60, was taken after he graduated college, and since then the image has been printed on the company’s promotional truck and signboards that are easily found around the city. Formosa TV reported that people tend to ask for Chen’s help with household leaks, making the engineer a well-known figure in Kaohsiung.
In order to expand the business, its new leaders will launch the 1,000 minted images on Opensea on Jan. 27 and announce the first 50, with each unit to be sold at the price of ETH 0.01 (NT$926).
Chen will give up the portrait rights to his own photo in line with the decentralizing spirit of blockchain. As a part of the rebranding, the company will also release limited editions of chic T-shirts and other products.
Chen used his own image to promote the company for years.（Facebook, 爆廢公社 photo）
NWNF program. (Screenshot, NWNF website)