Bid of $10,755 wins 1937 'Snow White' billboard

Billboard for Disney's 1937 film 'Snow White and the Seven Dwarfs' auctions for $10,755

Snow White Billboard Auction

A detailed view of the 20-foot wide by 9-feet high large colorful billboard of the 1937 release of the animated film

Snow White Billboard Auction

A detailed view of the missing panel that was recreated by Heritage Auctions on the 20-foot wide by 9-feet high large colorful billboard from the 1937 release of the animated film

Snow White Billboard Auction

Grey Smith, director, vintage movie poster auctions with Heritage Auctions poses for a photo by a large colorful billboard from the 1937 release of the animated film

Snow White Billboard Auction

A detailed view of the 20-foot wide by 9-feet high large colorful billboard of the 1937 release of the animated film

Snow White Billboard Auction

A detailed view of a large, colorful billboard from the 1937 release of the animated film

DALLAS (AP) -- A large, colorful billboard from the 1937 release of the animated film "Snow White and the Seven Dwarfs" has been sold at auction for $10,755.

In a statement, Heritage Auctions said it was not identifying the winning bidder. The Dallas-based auction house had said the rare billboard was expected to sell for at least $10,000 on Saturday.

The 20-by-9-foot (6-by-2.7-meter) billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.

The billboard had been in a private collection for more than a decade.