Celebs, babies and beer: its Super Bowl ad time

Super Bowl-Advertising-Art of the Tease

This screenshot provided by Gildan Activewear shows the Super Bowl teaser advertisement for Gildan Activewear. In the teaser, an unknown man wakes up

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This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign. You don't have to be a football player to be a part

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This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Kraft's Mio water enhancing drops. Kraft enlisted Tracy Morgan from

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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman

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CORRECTS TO REFLECT PICTURED ADVERTISEMENT: This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group. AP Photo/

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CORRECTS TO REFLECT PICTURED ADVERTISEMENT: This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group. AP Photo/

Super Bowl Advertising-Interact

FILE - In this Feb. 5, 2012, file photo, Ron Blydenburgh, of Hampton Bays, N.Y., watches the broadcast of the 2012 NFL football Super Bowl. You don't

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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman

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This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way

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This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads

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This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way

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This screenshot provided by Paramount Farms shows Psy filming the Super Bowl advertisement for first-time advertiser Paramount Farms' Wonderful Pist

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This undated screenshot provided by Ford shows the company's Super Bowl advertisement. Ford Motor Co. enlisted late-night talk show host Jimmy Fallon

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This undated screenshot provided by Audi shows the company's Super Bowl advertisement. Audi's 60-second ad in the first quarter, with an ending voted

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This undated screenshot provided by the Milk Processor Education Program, known as MilkPep shows the company's Super Bowl advertisement. The Milk Pro

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This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's PepsiNext.For its halftime intro spot, Pepsi, the sponso

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This undated screenshot provided by Taco Bell shows the Super Bowl advertisement for Taco Bell. Gone are the days when Super Bowl spots were closely-

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This undated screenshot provided by Mercedes Benz shows the Super Bowl advertisement for the company. The majority of the 30-plus Super Bowl advertis

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This screenshot provided by Volkswagen shows the Super Bowl teaser advertisement for Volkswagen called �Get In. Get Happy. (AP Photo/Volkswagen)

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This undated screenshot provided by Blackberry shows the Super Bowl adverstisement for Blackberry 10. The ad is part of a broad marketing campaign ab

While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage.
The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in.
About 28 of the 35-plus advertisers released ads early this year, trying to get a head start on capturing the buzz through social media sites. But early buzz is no guarantee viewers will remember your spot the day after the big game. And of course, some advertisers are waiting for Sunday night for the big reveal of their spots, including M&Ms, Chrysler, Oreo and BlackBerry.
"What we see on the night of the game is really important," said Kelly O'Keefe, a professor of creative brand management at the Virginia Commonwealth University Brandcenter.
Here are some ads to look for during Super Bowl commercial breaks:
_ Samsung is going big with a humorous two-minute ad starring actors Seth Rogen ("The Guilt Trip") and Paul Rudd ("Role Models") that features its Galaxy phones and tablets.
_Anheuser-Busch aims for the heartstrings with an ad showing a baby Clydesdale growing up. And Godaddy.com is showing a close up of an extended kiss between supermodel Bar Refaeli and guy wearing glasses.
_ Kraft enlists Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter.
_ Best Buy's 30-second ad in the first quarter stars Amy Poehler, of NBC's "Parks and Recreation," asking a Best Buy employee "lots of questions."
_ The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter.
_ Calvin Klein will show male model Matthew Terry strutting in underwear.
_ Gildan Activewear's ad shows a man waking up "the morning after" and trying to get his t-shirt off his sleeping companion.
_ First-time advertiser Axe's 30-second ad, in the third quarter of the game, shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead.
_ Hyundai Motor Group's Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover.
_ The E(asterisk)Trade talking baby will make a seventh appearance in the Big Game.